Kosé is a Japanese corporation that is a dominant presence in the Asian beauty market. However, in 2014 they expanded into the American market with the purchase of Tarte, a Peta certified cruelty free brand. So is Kosé cruelty-free?
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Kosé Animal Testing Policy
First, let’s look at their animal testing policy below.
“The Kosé Group places product safety as its top priority and continues to promote the development of cosmetic products (including quasi-drugs) under our policy of not conducting animal testing.
The Kosé Group maintains a range of independent standards and relies on the massive amounts of safety data accumulated through years of cosmetic product development together with alternatives to animal testing and various clinical tests on volunteer panels to ensure the safety of our cosmetic products. We will continue to observe our policy of not conducting animal testing, including testing entrusted to external parties, in the future development of our cosmetic products.
*This excludes instances where we are held responsible by society to evidence the safety of a product or where it is required by administrations in particular countries.”
Just like mega beauty brands L’Oreal and Revlon, Kosé states that they are looking for alternatives to animal testing. Yet, because they sell in China, they must bend their rules and submit their products to be tested on animals.
Is Kosé Cruelty-Free
That is a big fat resounding NO!
…but they do have brands that are cruelty-free. At least that’s something 🙁
Kosé Brands to Avoid
Here is a list of all of the brands that are owned by Kosé. As my Japanese is non-existent…and Google translate can only do so much lol…
I couldn’t dig too deep in regards to if some of the brands are sold in mainland China.
- CH sold in China
- Decorte- CH
- Jill Stuart- CH
Skincare & Hair
- Sekkisei Myv
- Paul Stuart
- One by Kosé
- Cate Clinity
- Phil Naturant
- Nature & Co.
- Stephen Knoll New York
- Je l’aime
- Clear Turn
- Grace One
Cruelty-Free Brands from Kosé
In 2014, Kosé purchased an American beauty brand and peeps were worried that everything would change.
So is Tarte cruelty-free?
Yes, Tarte is cruelty-free,…but also the Awake brand that they own is Peta certified cruelty-free.
Where is the honor…
Japanese culture is enriched with honor. It’s in every aspect of their lives but there is no honor in animal testing. So hopefully, Kosé will change their ways.
I really hope I was able to clarify things for you in regards to Kosé’s cruelty-free status. Check out my list of cruelty-free brands to take the first step in making a difference.