L’oreal is one of the most recognized beauty brands in the world. They have been around for over 100 years and are literally all around the globe. But…is L’oreal cruelty-free? That’s the question that I’m going to answer for you in this post.
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L’Oreal Animal Testing Policy
I’m all about going directly to the source and L’Oreal has made my job easy. They have an FAQ section on their website that talks all about their animal testing policy. Here is an excerpt:
Does L’Oréal test on animals?
L’Oréal does not test any of its products or any of its ingredients on animals and has been at the forefront of alternative methods for over 30 years.
If you don’t test products on animals, why is L’Oréal still on the PETA list of companies who test?
L’Oréal does not test any its products or any of its ingredients on animals. Nevertheless, because our products are sold in China, L’Oréal still figures on the PETA list. In China, the health authorities still require and carry out animal testing for certain products.
These statements are a bit contradictory. On one hand, L’oreal is stating that they’ve been using alternative methods to animal testing for several decades. But on the other, they’re confirming the fact that they sell products in a country that requires animal testing.
Here is L’Oreal’s complete animal testing policy.
So…Is L’Oreal Cruelty-Free
No…L’Oreal is not cruelty-free
Even though they state that they don’t test on animals….the fact that they sell in China denies them cruelty-free status.
At the end of the day, L’Oreal is not a cruelty-free parent company…but they do own several brands which have chosen to stay out of the Chinese market, therefore maintaining their cruelty-free status.
L’Oreal Brands to Avoid
Let’s just pull the band-aid and start with the bad brands. As you’ll see the majority of the brands are selling on mainland China. Which automatically takes them out of the running to be cruelty-free.
- Biotherm- CH
- Decleor Paris-CH
- Giorgio Armani-CH
- Guy Laroche-CH
- Helena Rubinstein-CH
- Lancôme –CH
- La Roche-Posay
- Magic –CH
- Maison Margiela-CH
- Ralph Lauren-CH
- Roger & Gallet-CH
- Shu Uemura Art of Hair
- Shu Uemura-CH
- Yue Sai-CH
- Yves Saint Laurent-CH
Cruelty-Free Brands from L’Oreal
These brands have maintained their cruelty-free status despite being owned by a naughty parent company. They are all PETA certified cruelty-free brands!
- Urban Decay-P
- IT Cosmetics- P
- NYX Cosmetics- P
- Pureology- P
Choice is yours
Some peeps in the cruelty-free community believe in only buying from brands that are owned by a cruelty-free parent company. Like I said in my Naughty Brands post, you shouldn’t blame the child for the parents’ behavior. So I personally purchase from any brand that is cruelty-free regardless of the policies of their parent company.
But the choice is ultimately yours.
Looking for cruelty-free alternatives…then check the following product guides;