You can’t go to a drugstore and not see the name Revlon. It is one of the most recognized beauty brands in the world.
But is Revlon cruelty-free? Do they test their product or ingredients on animals or sell in China where that is a requirement? All of those questions will be answered in this post.
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Revlon Inc. Animal Testing Policy
The page that is supposed to have Revlon’s animal testing policy does not exist anymore. So I personally reached out to Revlon for clarification on their animal testing policy. This is the reply that I received:
Dear Mrs. Flowers:
Thank you for your recent comments from our website and for voicing your concern to us.
Revlon and its portfolio of brands, do not test on animals. The Company believes that animal testing is not necessary to establish the safety of our products or ingredients. Today, there are alternative non-animal scientific methods available that can be used to validate product safety and The Company supports research to validate these alternative testing methods and their global use.
There are, however, a limited number of countries that have not yet adopted these alternative scientific methods. While Revlon and all of its brands comply with the requirements for safety in all of these countries, they continue to collaborate with other companies to advocate that these governmental authorities adopt alternative testing methods and eliminate animal testing everywhere around the world.
We here at Revlon share your environmental concerns. As responsible manufacturers and recognized leaders in the cosmetic industry, we have made strides in eliminating waste packaging over the years. We continue in our endeavors to develop quality containers that are non-threatening to the environment. At the same time, they must provide convenient and adequate product protection while keeping the cost to the consumer within reasonable limits. These efforts are the subject of ongoing research and testing performed by dedicated teams of scientists and packaging engineers.
Thank you for your continued interest in our products. Please be assured of our desire to be of service whenever possible.
These statements are so frustrating at times. I applaud Revlon for using alternative ways to test product safety but then I’m irritated that they continue to choose to sell in a country, China, that requires animal testing. So…
Is Revlon cruelty-free?
Revlon & Elizabeth Arden Brands
If you’re not aware, Revlon merged with Elizabeth Arden in 2017 which is why they have been included on this list. You can read more about Elizabeth Arden animal testing policy here but they are similar to Revlon.
Sometimes a brand doesn’t follow their parent companies policy and is cruelty-free. Kind of like a really horrible parent raising a phenomenally kind child.
Unfortunately, it looks like all Revlon and Elizabeth Arden brands are not cruelty-free. So they’ve been added to the list of brands that test on animals!
Key: CH sold in China
Revlon & Elizabeth Arden Brands
- Alfred Sung
- American Crew
- Britney Spears Fragrances
- Charlie Fragrances
- Christina Aguilera Fragrances
- CND Nail Polish
- Creme of Nature
- Curve Fragrances
- Ed Hardy Fragrances
- Elizabeth Arden- CH
- Elizabeth Taylor Fragrances
- Gatineau Paris
- Geoffrey Beene Fragrances
- Giorgio Fragrances
- Jean Nate
- Jennifer Aniston Fragrances
- John Varvatos
- Juicy Couture- CH
- La Perla Fragrance- CH
- Lucky You Lucky Brand
- Natural Honey
- Pure Ice
- Shawn Mendes Signature Fragrance
- Sinful Colors
This was honestly one of the most difficult companies to research. There were a lot of paths that led to nowhere which I’m sure is a deterrent for those that are looking for this information. I really hope I was able to clarify some things for you mama! Finding cruelty-makeup at the drugstore can be difficult.
Luckily, Covergirl has just been approved for the Leaping Bunny cruelty-free certification and they are a wonderful alternative to Revlon products.
Looking for more cruelty-free beauty brands? Check out my list of cruelty brands to replace some of those bad brands you may be using!