Shiseido is a Japanese beauty company that was founded 140 years ago. They are the parent company of such popular brands as Dolce & Gabbana, NARS, and bareMinerals.
…but is Shiseido cruelty-free? That’s the question I’m going to answer in this post.
*This post probably contains affiliate links. You can read our very dry and boring disclaimer for more info.
Finding Shiseido’s complete animal testing policy was like going on a scavenger hunt! But I found all the bits and pieces and put them together below:
“Shiseido has established a safety assurance system based on alternative methods and has discontinued animal testing in cosmetics/ quasi-drugs that are developed in April 2013 or later. This excludes cases in which we must explain the safety to society.”
“This refers to cases in which we must prove again the safety of ingredients that are in the market and the only option in order to do so is animal testing, as well as cases in which animal testing is essential to assure the safety of cosmetics in some countries.”
“In China, in order to guarantee the safety of imported cosmetics, safety studies including animal testing may be required.”
Read Shiseido’s full animal testing policy statement here.
Shiseido basically states the same thing that beauty brands Revlon and L’Orèal say. That animal testing is bad but because we sell in China, which requires animal testing, then we have to do it.
So is Shiseido cruelty-free…that’s a big fat NO!
Shiseido Brands to Avoid
This list includes all the brands that Shiseido owns. Since their customers are mainly in Asia you may not have heard of the names. I’ve marked the ones that I had proof were being sold in China. For all the other brands just be cautious before you use them.
Key: CH sold in China
- Alaïa Paris
- Dolce & Gabbana Fragrance- CH
- Elie Saab -CH
- Issey Miyake Parfums- CH
- Narciso Rodriguez – CH
- Serge Lutens
- Zadig Voltaire
Skincare & Cosmetics
- Anessa- CH
- Aqua Label
- Aupres- CH
- Clé de Peau Beauté
- D Program
- D’ icilà- CH
- Elixir- CH
- Haku- CH
- Integrate- CH
- IPSA- CH
- Laura Mercier
- Majolica Majorca
- Maquillage- CH
- NARS- CH
- Pure & Mild- CH
- Revital Granas
- Senka- CH
- Shiseido- CH
- Urara- CH
- Za- CH
Personal Care & Hair
- AG Deo 24
- Aquair- CH
- Ma Cherie- CH
- Sea Breeze
- Tsubaki- CH
Cruelty-Free Brands from Shiseido
Some peeps in the cruelty-free community feel strongly about only using brands where the parent company is also cruelty-free. I personally use any brand that is cruelty-free regardless of the parent companies policies. However, the choice is ultimately yours.
BareMinerals is the only cruelty-free brand owned by Shiseido and are certified cruelty-free by Peta. Their direct parent company is Bare Escentuals Beauty, Inc. and Shiseido owns this company. Since Peta’s standards are pretty low when certifying a brand I always do a bit of extra research to confirm a brand’s cruelty-free status.
The BareMinerals animal testing policy can be found in their FAQ section but it was lacking information so I reached out to them directly for clarification. They confirmed that they do not test any of their products or ingredients on animals, they don’t allow others to conduct animal testing on their behalf, and they don’t sell in China where animal testing is required.
Ready to try BareMinerals yourself? You can buy their cruelty-free makeup online via their website, at your local Sephora, Ulta or even online at Amazon. Don’t forget to sign-up for Swagbucks and/or Rakuten (formerly Ebates) to get cash back and discounts on your online BareMinerals purchases.
I’ve personally never heard of most of the Shiseido brands until I looked them up. However, I was aware of the uproar surrounding NARS. They were a certified cruelty-free brand that decided to sell in China. So they lost that status and many peeps in the community were justifiable upset!
However, I’m hoping that my moms that live in Asia find this list useful and will err on the side of caution. If you’re looking for some cruelty-free alternatives then check out the following guides:
- Ultimate List of Cruelty-Free Brands at Sephora
- Ultimate List of Cruelty-Free Brands 2019
- The Best Places to Buy Cruelty-Free Products