Shiseido is a Japanese beauty company that was founded 140 years ago. But is Shiseido cruelty-free or do they test on animals?
Keep reading to learn the answers.
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Shiseido Animal Testing Policy
Shiseido’s animal testing policy can be found in the sustainability and customer satisfaction section of their website. Here is what it says:
“Shiseido has established a safety assurance system based on alternative methods and has discontinued animal testing in cosmetics/quasi drugs that are developed in April, 2013 or later. This excludes cases in which we must explain the safety to society.
We will continue to develop effective alternative methods in the future and proactively and sternly work with administrative agencies in various countries with the aim of establishing alternative methods as official methods (to be certified as official experimental methods according to laws and regulations of various countries/regions).”
In cases in which we must explain the safety to society
“This refers to cases in which we must prove again the safety of ingredients that are in the market and the only option in order to do so is animal testing, as well as cases in which animal testing is essential to assure the safety of cosmetics in some countries*.
*some countries: In China, in order to guarantee the safety of imported cosmetics, safety studies including animal testing may be required.”
Does Shiseido Test on Animals?
Yes, Shiseido does test on animals. They state they don’t test their products on animals but make the exception to satisfy Chinese health authorities.
Is Shiseido Certified Cruelty-Free?
No, Shiseido is not certified cruelty-free by Leaping Bunny, PETA, or Choose Cruelty-Free.
In fact, Shiseido is listed on PETA’s list of brands to avoid.
Is Shiseido Sold in China?
Yes, Shiseido is sold in China. Here is a picture of some of their international locations.
What Companies Does Shiseido Own?
Below is a list of brands that are owned by Shiseido. I’ve indicated the ones that are sold in China and any certified cruelty-free brands.
The choice is yours on whether to boycott some or all of Shiseido’s brands. But I would err on the side of caution for the brands that have no information.
- Ag Deo 24
- Anessa – SOLD IN CHINA
- Aquair – SOLD IN CHINA
- Aqua Label
- Aupres – SOLD IN CHINA
- bareMinerals – PETA CERTIFIED
- Cle de Peau Beaute
- Dolce & Gabbana – SOLD IN CHINA
- D Program – SOLD IN CHINA
- Elixir – SOLD IN CHINA
- Ipsa – SOLD IN CHINA
- Issey Miyake – SOLD IN CHINA
- Laura Mercier
- Majolica Majorca
- Narciso Rodriguez – SOLD IN CHINA
- NARS – SOLD IN CHINA
- Perfect Cover
- Pure & Mild – SOLD IN CHINA
- Sea Breeze
- Senka – SOLD IN CHINA
- Serge Lutens
- Shiseido Professional
- Shiseido – SOLD IN CHINA
- Tsubaki – SOLD IN CHINA
- Urara – SOLD IN CHINA
- Za – SOLD IN CHINA
Wrap Up: Is Shiseido Cruelty-Free?
No, Shiseido is not a cruelty-free cosmetics brand. In their animal testing policy, they state they do not test on animals. However, Shiseido chooses to sell in China, a country that requires imported cosmetics to be tested on animals.
Therefore, Shiseido is not considered to be cruelty-free and will be added to my list of brands that test on animals.
Now I’d like to hear from you. What are your thoughts about Shiseido? Will you boycott them completely or use some of their cruelty-free brands? Please leave your comments below!
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